Reviewed · EAST MADEIRA TOURS

Amazing East Tour

★ 4.5 · 36 reviews 7 hours (approx.) From $35 Operated by Secret Madeira Lda · Bookable on Viator
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Madeira’s east packs mountain peaks, laurel forest, cliff roads, farm terraces, old thatched homes, and a sugarcane distillery into one busy day. The Pico do Arieiro viewpoint and the short Balcões levada walk are the tour’s strongest moments, while Santana and Porto da Cruz add useful local context beyond the usual photo stops.

I like the range here: you get cool mountain air in the morning, a forest walk, north-coast cliffs, a relaxed lunch stop, and a taste of Madeira’s rum culture. I also like that the tour is driven by local guides such as Carlos, Marco, Michael, and Tony, whose talks cover plants, food, history, and island life. The main drawback is simple: you spend a good part of the day in a minibus, and popular viewpoints can feel crowded.

Key points to know before booking

  • Pico do Arieiro reaches 1,818 meters, with huge views when clouds and weather cooperate.
  • The Balcões walk takes about 45 minutes, is described as easy and fairly flat, and costs an extra €3 per person.
  • Santana gives you a proper lunch break, with local dishes such as wheat soup, bolo do caco steak sandwiches, and fried maize.
  • Porto da Cruz includes rum biscuit tasting and rum-making context, with the distillery operating old machinery during the sugarcane season.
  • The tour visits seven eastern Madeira sights in roughly seven hours, in a shared group capped at 19 people.
  • Mountain weather changes fast, so bring a jacket and comfortable shoes even on a warm Funchal morning.

A full day from Monte to Madeira’s eastern tip

Amazing East Tour - A full day from Monte to Madeira’s eastern tip

The tour begins at 8:30 am, with pickup offered from designated areas around Funchal. The exact pickup arrangements matter. Hotels in Machico, Ponta do Sol, and Calheta are not served on the standard arrangement, while Santa Cruz pickup costs an extra €6 per person, paid in cash to the driver.

The route heads first toward Monte and the Terreiro da Luta viewpoint. This gives you an early look over Funchal from above 700 meters. It is a short stop, only about 15 minutes, so think of it as a quick orientation and photo break rather than a full visit.

The main feature here is the Sanctuary of Our Lady of Peace and its large marble statue, built after a promise connected with the German submarine attacks on Funchal in 1917. The giant rosary beads around the statue are an unusual detail and part of Madeira’s religious heritage.

There is a café and paid restroom at the stop. The viewpoint itself is free, but the short timing means you should be ready to leave when the guide calls the group back.

More east Madeira tours:

Pico do Arieiro and Madeira’s high mountain country

From Monte, the minibus climbs through mountain roads and the upper part of Madeira’s protected central area. Wildflowers appear along the roadside, followed by stands of tall conifers often described as the island’s black forest.

Pico do Arieiro is the first major stop, at 1,818 meters above sea level. It is Madeira’s third-highest peak and one of the island’s signature viewpoints. The air can be cold here, even when Funchal feels warm, so the suggested jacket is not just a polite warning.

You get around 40 minutes at the viewpoint. That is enough for photos, a look over the rugged peaks, and perhaps a short walk near the viewing area, but not enough for a serious mountain hike. The famous route toward Pico Ruivo is not the purpose of this tour.

On a clear day, the view reaches across the mountain massif toward Funchal, the Curral das Freiras valley, Ponta de São Lourenço, Porto Santo, and the Desertas Islands. Clouds may cover much of it. That is part of Madeira’s mountain weather, not a fault in the tour, but you should keep expectations flexible.

The viewing area has restaurants and paid restrooms. I would not plan to eat a full meal here. Save your main break for Santana, where you have much more time and a better chance to try local food.

Ribeiro Frio brings the best walk of the day

Amazing East Tour - Ribeiro Frio brings the best walk of the day

The route then drops into Ribeiro Frio, a cooler, wetter part of the island covered by Madeira’s laurel forest. This is the most rewarding stop if you want to move beyond viewpoints and get on foot.

The forest is part of the UNESCO-listed Laurissilva ecosystem. You may see thick native vegetation, springs, waterfalls, and mountain water channels. The area also supports birdlife such as Madeira’s firecrest, the Madeiran chaffinch, and, more rarely, the long-toed pigeon.

The included Balcões walk takes about 45 minutes and follows a levada, one of Madeira’s historic irrigation channels. It is described as easy and fairly flat, making it suitable for most people who can manage a short walk. Comfortable shoes still matter because forest paths can be damp or uneven.

At the end, the Balcões viewpoint looks over the valley near Faial, the sea, and the rugged Eagle Rock area between Faial and Porto da Cruz. This is a proper walking experience, not just a bus stop with a railing.

The walk is optional, but there is an extra €3 entrance fee per person, payable in cash. If you skip it, you will have more time to look around Ribeiro Frio, but I would make this the priority walk of the day. It adds a sense of place that the many roadside viewpoints cannot provide.

Guindaste puts you above the north coast

At Miradouro do Guindaste, the scenery changes again. You look over steep green slopes, farm terraces, cliffs, and the north coast between Faial and Santana. The stop lasts about 13 minutes, so this is another quick viewing platform rather than a long coastal visit.

The glass bridges extend toward the sea and make the drop feel more dramatic. Near the pebble beach of Foz da Ribeira do Faial, you can also see the column-like rock formation created by cooling lava flows.

This stop is good for a fast photo and a sense of Madeira’s sharp coastal geology. It is not a place where you can wander for an hour. If you dislike glass platforms or exposed heights, you can simply stay back and enjoy the view from solid ground.

The road journey between stops is part of the experience. You pass terraces planted with vegetables, fruit, vines, and sugarcane. Some sections are winding, and the island’s steep terrain means the minibus remains your base for much of the day.

Same island, a completely different kind of day:

Santana adds houses, food, and time to breathe

Around lunchtime, the tour reaches Santana. This is the longest stop, at about 90 minutes, and it gives the day a welcome pause.

Santana is known for its small triangular houses with steep thatched roofs. Some original homes are more than 240 years old. They are compact buildings, shaped by the needs of farming families who lived with little spare space or luxury.

The houses are more than a postcard symbol. They show how island families used local materials and adapted to a wet northern climate. A walk around the square and its surrounding garden gives you more examples of the traditional design.

Lunch is not included, so budget for food and drinks. Typical choices include wheat soup, Santana bread, fried maize, and a prego, a Madeiran steak sandwich served in bolo do caco bread with garlic butter.

Ninety minutes is enough for a meal and a short look around, though it is not a long cultural visit. Some guides help arrange lunch and may call ahead to place orders, which can be useful when the group has a tight schedule.

If you want to eat local food, this is the stop to do it. I would avoid spending the whole break sitting at the restaurant. Leave time to see the thatched homes and village square before the minibus departs.

Porto da Cruz connects sugarcane to poncha

Amazing East Tour - Porto da Cruz connects sugarcane to poncha

The next stop is Porto da Cruz, a coastal village framed by Penha d’Águia and the mountains above the north coast. Its name comes from a cross placed in the harbor by early settlers.

The village is closely tied to sugarcane. During the March to May season, cane is harvested, crushed, and processed into white rum and brandy. The local distillery uses old machinery, and the stop includes a rum biscuit tasting.

That tasting is modest, but it makes the visit more meaningful. You are not just looking at a pretty village. You are seeing one of the products behind Madeira’s famous poncha cocktail and learning how farming and drink production fit into island life.

Porto da Cruz also has a reputation for outdoor sports such as surfing, paragliding, and mountain biking. This tour does not provide time for those activities. You get a short village visit, local production context, and the tasting, then continue on.

If you do not drink alcohol, the tasting is still a useful cultural stop, but it may not be a major highlight. The sugarcane story is the stronger reason to pay attention.

Ponta de São Lourenço finishes the route with dry, open views

The final major stop is Ponta de São Lourenço, on Madeira’s drier eastern end. You pass through Machico and Caniçal, a fishing village with a long connection to tuna fishing, seafood, and the island’s former whaling industry.

Ponta de São Lourenço feels very different from Ribeiro Frio. The forest gives way to exposed rock, open sea, hidden coves, and a long peninsula shaped by volcanic forces. The tour gives you about 25 minutes here, enough for the viewpoint and photographs, but not enough for the full peninsula hike.

On a clear day, you may see Porto Santo and the Desertas Islands. The view toward the peninsula is often the visual finish people remember most, especially after the dark mountain roads and thick forest earlier in the day.

This stop is sometimes called the final highlight of the route, but it is worth knowing what you are getting. The tour shows you Ponta de São Lourenço from selected viewpoints. It does not turn the day into a hiking trip.

The route back passes through Machico, Madeira’s old capital for almost 90 years. You may see its sugarcane terraces, old harbor, beach, church, fortress, and the airport runway linking Machico and Santa Cruz. Much of this is viewed from the vehicle, so do not expect a separate extended stop unless road conditions or timing allow it.

What the driving and group size feel like

This is a shared minibus tour with a maximum of 19 people. In practice, group size can vary. Some departures have used a comfortable vehicle with only six or seven people, while a fuller group can feel tight.

That difference matters. A small group gives you more room, easier conversation with the guide, and a calmer feel at stops. A nearly full minibus means less personal space and a greater chance that a viewpoint feels organized around the group’s schedule.

You will spend plenty of time in the vehicle because Madeira’s east is spread across steep mountains and winding roads. The route is designed to connect many sights in one day, not to give you long visits at each one.

The upside is convenience. You do not need to drive unfamiliar mountain roads, judge narrow bends, or find parking at busy viewpoints. The downside is that some stops last only 13 to 25 minutes, and a person who wants long walks may find the pace too brisk.

Guides are a major part of the experience. Carlos, Marco, Michael, Tony, Patrick, and Daniel have all been associated with strong departures, with particular praise for clear explanations, careful driving, humor, and help with local food and logistics. The guiding style can vary by person, but the best guides bring the island’s plants, politics, food, economy, and past into the journey.

Is $35.95 good value for Madeira?

At $35.95 per person, the price is low for a seven-hour excursion that links mountain, forest, village, coast, and peninsula stops. You also get pickup, transport, the rum biscuit tasting, and the optional levada walk as the main planned activities.

You still pay for lunch, drinks, and the €3 Balcões entrance fee. Santa Cruz pickup adds €6 per person in cash. These extra costs are small, but you should know about them before booking so the advertised price does not catch you off guard.

The value is strongest if you do not plan to rent a car. A rental car gives you more freedom, but Madeira’s steep roads, changing weather, and scattered viewpoints can make a self-drive day tiring. This tour handles the route and lets you focus on the views.

The value is weaker if you already have a car and want to hike at length. You will be tied to the group’s schedule and may wish for more time at Pico do Arieiro or Ponta de São Lourenço.

Practical advice for a smoother day

Bring comfortable shoes, a jacket, water, and cash for the levada fee, lunch, drinks, and any Santa Cruz pickup charge. Mountain temperatures can be much lower than those in Funchal.

Keep your camera ready, but do not assume every stop will have perfect visibility. Clouds, heavy rain, snow, and road closures can change the route. The operator may alter the order or itinerary for safety.

The Guindaste glass-bridge attraction is scheduled to be closed from February 2 to April 2, 2026. The broader viewpoint may still be part of the route, but confirm what will be available for your date.

The tour is offered in English. Service animals are allowed, and small animals may be accepted, while larger animals are limited to private tours. The activity is described as suitable for most people, but the Balcões walk is optional and the minibus roads can be tiring for anyone sensitive to winding journeys.

Free cancellation is available up to 24 hours before the start time. Changes made inside that window are not accepted, and bad weather or an insufficient number of bookings can lead to a new date, an alternative experience, or a full refund.

Who should book Amazing East Tour?

I would book this tour if you want a broad first look at eastern Madeira without driving. It gives you the island’s biggest contrasts in one day: high peaks, native forest, traditional houses, sugarcane country, fishing villages, and dry volcanic cliffs.

It suits couples, families, older adults who prefer an optional short walk, and anyone with limited time. The guides’ local stories can also make the long transfers worthwhile, especially when the guide points out plants, farming terraces, food, and island customs.

I would skip it if your main goal is a serious hike or a quiet day away from organized sightseeing. Popular viewpoints may be shared with other coaches, and the schedule leaves limited time for wandering.

For most visitors, the strongest plan is to treat this as an orientation day. Choose the Balcões walk, eat something local in Santana, bring warm clothing for Pico do Arieiro, and accept that the minibus is the price of seeing so much ground in seven hours.

FAQ

How long does Amazing East Tour last?

The tour lasts approximately seven hours and starts at 8:30 am.

Is hotel pickup included?

Pickup is offered from designated locations, but standard pickup is not available from hotels in Machico, Ponta do Sol, or Calheta. Santa Cruz hotel pickup costs an extra €6 per person, paid in cash.

What language is the tour offered in?

The tour is offered in English.

Is lunch included?

No. Lunch is not included in the tour price. You have about 90 minutes in Santana to buy food and drinks.

How much does the Balcões walk cost?

The Balcões levada walk requires an additional €3 entrance fee per person, payable in cash. The walk itself is optional.

How difficult is the Balcões walk?

The walk takes about 45 minutes and is described as easy and fairly flat. You should still wear comfortable shoes.

What should I bring?

Bring comfortable shoes and a jacket because it can get cold in the mountains. Cash is also useful for the levada fee, food, drinks, and any applicable pickup charge.

How many people can join the tour?

The shared tour has a maximum of 19 people. Actual group size can be smaller.

Can I cancel for a refund?

You can cancel up to 24 hours before the experience starts for a full refund. Poor weather or too few bookings may also lead to a rescheduled experience or full refund.

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