Reviewed · NORTH MADEIRA TOURS
Enchanting North – Full Day- Shared Tour
Madeira’s north coast is at its best when you slow down for the small places. This 7.5-hour shared tour links Ponta Delgada, São Jorge, Santana, Faial, and Ribeiro Frio without asking you to handle steep roads, tight bends, or a rental car. You get church art, traditional houses, mountain views, and dramatic coastal scenery in one well-packed day.
I like the hotel pickup and drop-off, which removes much of the morning fuss. I also like the driver-guide format. Guides such as Ricardo, David, Lucia, Vítor, Roberto, and Jas have been praised for humor, careful driving, island stories, and the occasional off-road stretch. The main drawback is time: Santana gets 90 minutes, but several other stops are quick photo breaks.
In This Review
- Key points at a glance
- Why the North Coast Deserves a Full Day
- Ponta Delgada and a Church Full of Color
- São Jorge and the North Coast Views
- Santana’s Thatched Houses and Lunch Break
- Faial Fortress and the Wide Atlantic Outlook
- Ribeiro Frio and a Pause in the Forest
- The Driver-Guide Can Make or Break the Day
- What the $67.99 Price Really Covers
- Who Will Get the Most From This Tour
- Practical Tips for a Better Day
- Should You Book the Enchanting North Tour?
- FAQ
- What time does the tour start?
- How long does the tour last?
- Is hotel pickup and drop-off included?
- Is lunch included in the price?
- What places does the tour visit?
- Can I cancel for a full refund?
Key points at a glance
- Ponta Delgada’s painted church ceiling: A brief stop with striking scenes and bright colors.
- São Jorge’s north coast views: A short visit, but one of the day’s strongest scenic pauses.
- Santana’s thatched houses: The longest stop, with time for lunch and a look at Madeira’s famous traditional homes.
- Faial’s broad coastal outlook: Views reach from Penha de Águia toward Ponta de São Lourenço.
- Ribeiro Frio comfort stop: A short pause in Madeira’s indigenous forest.
- Shared 4×4-style touring: Smaller vehicles may reach places large coaches cannot, though the advertised maximum is 99 people.
Why the North Coast Deserves a Full Day
Many visitors know Madeira for Funchal, the levada walks, and the famous west coast. The north offers a different mood. Villages cling to steep slopes, vineyards appear between folds of green countryside, and the Atlantic keeps turning up at the end of narrow roads.
This tour focuses on the stretch from São Vicente east toward Faial. That choice matters. You are not trying to cross the entire island in one sitting. Instead, you get a closer look at several northern communities and a taste of the forested interior.
I would choose this trip early in a Madeira stay. A good guide can help you get your bearings and point out places you may want to revisit on your own. One French-speaking guest described the day as useful for finding ideas for the rest of the holiday, which is a practical benefit many sightseeing tours miss.
The tour begins at 9:00 a.m. and lasts about seven and a half hours. Pickup and drop-off at your accommodation are included, so you do not need to arrange a taxi to a central meeting point. Confirm your pickup details when booking, since the published information also refers to the activity ending back at the meeting point.
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Ponta Delgada and a Church Full of Color

The first listed stop is Ponta Delgada, a village on Madeira’s north coast. You get about 20 minutes to visit its church, whose ceiling paintings show everyday scenes in a broad range of colors.
This is a quick introduction to the quieter side of Madeira. The church is not treated as a long museum visit. You have enough time to step inside, look up, and take in the art before moving on. If church interiors interest you, use the short stop well and pay attention to the ceiling rather than rushing outside for photographs.
The 20-minute limit is also the first reminder that this is a moving tour. You are sampling several places, not settling into one village for half a day. That tradeoff works well if you want variety, but it may feel brisk if you prefer slow photography or independent wandering.
São Jorge and the North Coast Views

São Jorge receives only about 10 minutes, yet the stop is built around scenery rather than a long list of sights. You pause to admire some of the north coast’s strongest views.
The short timing makes sense for a viewpoint. You can step out, take photographs, and let the guide explain what you are seeing. The north coast is especially rewarding from above, where the roads, cliffs, villages, and ocean come together in one sweeping view.
Bring a light jacket and keep your camera ready. Madeira’s weather can shift quickly, and the tour operates in all weather conditions unless poor weather forces cancellation. Cloud can soften the views, while a clear day gives you the broadest outlook. The tour company says a weather cancellation brings the choice of another date or a full refund.
Santana’s Thatched Houses and Lunch Break

Santana is the day’s longest stop, with about 90 minutes. That gives you time for two things: a meal and a look at the traditional thatched houses that have become one of Madeira’s best-known village sights.
The houses are small, sharply roofed, and distinctive. They offer a useful glimpse of older rural building traditions, even if the stop itself is not a full cultural program. Take a few minutes to inspect the shapes and details, then use the remaining time for lunch if you choose.
Lunch is optional and is not included in the $67.99 tour price. The stated meal option costs €15 per person, with fish, meat, or vegetarian choices. Alcoholic drinks are also excluded.
This is one of the tour’s better value decisions. You are not forced into a meal, so you can choose the optional lunch, order separately, or simply use the time for the houses and the town. At €15, the set option may appeal if you want a simple meal without spending time choosing a restaurant. If you have dietary needs, ask about the available choice before the meal begins.
Keep your expectations in check. Ninety minutes sounds generous, but it passes quickly once you eat. If the thatched houses are your top priority, look at them first and then have lunch. If food matters more, settle in promptly.
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Faial Fortress and the Wide Atlantic Outlook

The stop called Fortress of Faial lasts about 15 minutes and is described as offering views from the Penha de Águia promontory toward the Ponta de São Lourenço peninsula. The focus here is the outlook, not a long fortress visit.
This is the kind of stop that explains why a vehicle tour helps. You can reach a high viewpoint, take in a broad sweep of Madeira, and move on without spending the day working out roads and parking. The scenery links the island’s rugged northern side with its more distant eastern reaches.
Fifteen minutes is enough for a view and a few photographs. It is not enough for an extended walk or a detailed visit to every feature. Wear shoes that are comfortable for getting in and out of the vehicle and standing at viewpoints, but do not expect a hiking excursion.
Ribeiro Frio and a Pause in the Forest
The final listed stop is a 10-minute comfort break at Ribeiro Frio, in the middle of Madeira’s indigenous forest. The itinerary labels this stop under Poiso, so you may hear either name used during the day.
This short pause changes the scenery again. After villages and open coastal views, you get forest air and a quieter inland setting. It is primarily a break, not a long forest walk, so plan on a quick pause rather than a trail outing.
That variety is one of the strongest parts of the day. In a single tour, you move from a painted church to coastal viewpoints, traditional homes, a high outlook, and mountain forest. You will not explore any one place in great depth, but you will see how quickly Madeira’s scenery changes.
The Driver-Guide Can Make or Break the Day

This is a shared tour, so the driver is more than a person behind the wheel. The guide sets the pace, explains the island, handles the roads, and shapes the mood inside the vehicle.
Ricardo has been singled out for adding island information, humor, and extra effort, including videos from an off-road drive. David has been described as mixing useful facts with humor, while Lucia has been praised for speaking several languages and driving skillfully. Vítor is noted for explaining the stories connected with the places visited. Roberto is described as friendly, careful, energetic, and full of information.
You should not assume you will receive a particular guide. Staff can vary, and the tour may be operated by a multilingual guide. Still, these details show what the experience is designed to offer: not a silent transfer between viewpoints, but a day built around a personable driver who interprets the island as you go.
The driving style may include off-road sections. That can add fun and reach viewpoints larger buses cannot, but it also means the ride may be more active than a standard coach tour. If you want a very smooth, quiet journey, ask about the vehicle and route before booking.
The advertised maximum is 99 people, although smaller groups have taken the trip in a vehicle with around three couples. Group size can therefore affect the feel of your day. A small group allows easier conversation and quicker stops. A larger group may feel less personal and make boarding and gathering slower.
What the $67.99 Price Really Covers
At $67.99 per person, this tour is priced as a practical sightseeing day rather than a luxury outing. The fare includes accommodation pickup and drop-off, a driver-guide, and insurance required by Portuguese law.
The biggest value is the driving. Madeira’s roads can be steep, winding, and unfamiliar, and the tour removes the need to hire a car, plan a route, study viewpoints, or find parking. You also cover several parts of the north in one day, which is useful if your time on the island is limited.
The price does not include lunch, alcoholic drinks, or personal purchases. The optional €15 meal is modest compared with a full restaurant stop, but you should budget for it if you want the organized lunch option.
I would call the price good for first-time visitors who want a broad introduction to the north. It is less compelling for someone who already has a rental car, enjoys choosing stops independently, and wants long stretches at each place. Independent drivers can stay longer in Santana or skip a quick viewpoint, while you accept the fixed schedule in exchange for ease.
Who Will Get the Most From This Tour

This outing suits you if you want to see several northern highlights without driving. It also works well for couples, solo visitors, and families who prefer a planned day with hotel transport included.
Children must be accompanied by an adult. Most people can participate, but the tour includes repeated stops, vehicle travel, and viewpoints rather than a single easy attraction. Anyone concerned about mobility, vehicle access, or the amount of time spent on roads should ask the operator for specific details before booking.
I would also recommend it to you if you enjoy local stories. The strongest part of the day may not be one famous sight. It may be the running commentary, the jokes, the explanation of village customs, or the reason a particular road or viewpoint matters.
You may want a different plan if your priority is hiking. Ribeiro Frio is only a 10-minute comfort stop, and none of the listed stops provides a substantial walk. You may also want more time at each village if you prefer unhurried travel.
Practical Tips for a Better Day
Wear layers and dress for changing weather. The tour runs in all weather conditions, and Madeira’s coast, mountains, and forest can feel very different on the same day.
Keep your phone or camera accessible. São Jorge and Faial are short stops, so you will not want to search through a bag while the vehicle is waiting.
At Santana, decide your priority before you arrive. Visit the thatched houses first if you care most about the architecture. Choose the optional lunch first if you prefer a relaxed meal.
Expect a multilingual setting. Guides may speak more than one language, and the exact language mix can vary by group. The shared format can help people talk with one another, but it also means the guide’s attention is divided among several passengers.
Book with the weather policy in mind. You can cancel for a full refund up to 24 hours before the 9:00 a.m. start. Changes or cancellations inside that 24-hour window are not refunded, and the cut-off uses local time.
Should You Book the Enchanting North Tour?
Book it if you want an easy, well-priced introduction to Madeira’s north coast, especially if you do not plan to rent a car. The combination of hotel transfers, a local driver-guide, scenic stops, Santana, and a forest break gives you a lot of island variety in one day.
I would be especially happy choosing it near the beginning of a Funchal stay. You get a sense of the island’s villages and roads, then can decide which places deserve a longer return visit.
Skip it if you want a slow day, serious hiking, or complete control over your route. The short stops at Ponta Delgada, São Jorge, Faial, and Ribeiro Frio keep the day moving. For most first-time visitors, though, that is the point: you see a wide slice of Madeira’s north without the stress of driving it yourself.
FAQ
What time does the tour start?
The tour starts at 9:00 a.m.
How long does the tour last?
The experience lasts approximately 7 hours and 30 minutes.
Is hotel pickup and drop-off included?
Yes. Pickup and drop-off at your hotel or accommodation are included.
Is lunch included in the price?
No. Lunch is optional and costs €15 per person, with fish, meat, or vegetarian choices. Alcoholic drinks are not included.
What places does the tour visit?
The route includes Ponta Delgada, São Jorge, Santana, the Fortress of Faial area, and a short comfort break at Ribeiro Frio, listed under Poiso in the itinerary.
Can I cancel for a full refund?
Yes, if you cancel at least 24 hours before the experience start time. Cancellations or changes made less than 24 hours in advance are not refunded. If poor weather causes the operator to cancel, you will be offered another date or a full refund.
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